Affordable SEO consultancy and website review

Wisitech did a careful study of the web site and listed the challenges it was facing:

Design

• Site design was not professional and did not inspire confidence in the services provided by HCIL. There was far too much text in too small a font size, all jammed together which did not inspire the visitor to read. Too many topics had been given in boxes and none of them stood out. The links above were also jammed together with none of them catching attention. The static banner did not convey anything much about either the company or its products.

Content

• USP was not coming through – There was too much rambling text which was not web-friendly at all particularly in today’s attention economy. Most importantly, the USP of Hughes solutions as against its competitors was not visible. The content should have focused on how high-speed internet by satellite is better than the services provided by the competitors. The pages of the website were not planned out, nor were they easily navigable.

Usability

• Not user friendly - Every page should have had a “call to action” wherein a prospective client may fill the form, email and/or call a phone no. and talk to a customer support executive in HCIL. Each page should have focused on its primary area of concern and not have a bit of everything in it which gave it a confused look.

• The Objectives
  The Objectives

  Hughes wanted Wisitech to propose a solution which would help:

  • Increase brand awareness for Hughes
  • Bring more targeted visitors to the website that will ensure increased sales of HughesNet SME - Broadband for Business
  • To get the site to top 10 rankings in top 3 search engines (Google, Yahoo and MSN) for 6 keywords out of the 12 short listed.
  • Ensure High ROI
• The Proposed Solution
  The Proposed Solution

  We divided our solution in two parts:
  

  • Web Development would comprise:
  • Content revamp - A detailed web development plan was drawn up which included a complete overhaul of the content to make it search engine friendly.
  • Web designing & programming - The navigation structure was redesigned to develop systematically planned pages – one leading to the other in a seamless flow - that positioned Hughes solution as the best, highlighted its benefits, encouraged the visitor to make a purchase decision and allowed him to close the deal right there.

  • Web Marketing - Once the new site was ready, we implemented a comprehensive web marketing campaign that included:
  • Search Engine Optimization (SEO) which would ensure that the site appeared in the first page of search engine results of – google.co.in and yahoo.co.in
  • Social Media Optimization (SMO) and Viral Marketing through relevant postings in forums, blogs etc.
• The Campaign
  The Campaign

  Wisitech launched extensive and aggressive SEO and SMO campaigns for a defined period of 6 months for achieving the targets. Our campaigns included the following broad steps:

  • Directories submission
  • Articles submission
  • Blog postings
  • Forum postings in niche forums
  • Postings in Social Bookmarking Sites and Social Networking Sites
• The Results
  The Results

  The 6-months of sustained efforts brought forth the following results:

  • The web site started showing good search engine rankings on the targeted keywords.
  • The traffic inflow increased manifold

  The site started attracting an average of 2846 unique visitors per month.
• The Achievements
  The Achievements

  We achieved remarkable results from our sustained SEO and SMO campaigns:

  • 1 keyword is in top 30 (3rd page) in Google, Yahoo and MSN, as a result of this 49.89% (1420 visits) of the online traffic are from search engines.
  • Total leads generated through the website in three months 22nd Aug. – 18th Nov. 08) is 68 (57 VSAT Rental Plan + 11 Business Partner).
  • New visits on the site were 77.76% which is 11% higher as compared to previous record.
  • Average time period spent by a visitor on the site is 3.52, which is enough to grab the attention of the visitors.
• About Hughes
  About Hughes

  HughesNet™ Fusion is brought to you by Hughes, the world's leading provider of Broadband Satellite Services, Networks and Products with more than 1,200,000 systems installed worldwide. Hughes pioneered the development of high-speed satellite broadband internet access services and IP-based networks, marketed globally under the HughesNet™ brand. Hughes is known for its entrepreneurial creativity and innovation in avionics, laser technology, radar, aviation, spacecraft design, telecommunications and entertainment.